CEMSA
| its future in Iowa's agriculture

CEMSA is an ongoing opportunity for every farm, because the 'perfectly-performing' farm does not exist. Improvements in knowledge, implements, inputs, research capabilities and many other factors are dynamic and ongoing. As we move into the future, constant evaluation within the farming environment will be required to compete.

Farmers are being called on to improve efficiency on the farm – whether it is the use of nutrients, energy, or increasing production. Multiple stakeholders are asking farmers to respond to multiple priorities. Individual producers, who are running dissimilar operations across a diverse landscape, are asking for management tools that will allow them to address these issues.

Complicating matters is the fact that, while the world marketplace is growing, technology is giving buyers and other stakeholders increased ability to gather information and manage data. Along the way, we can expect standards for aspects beyond production — such as environmental performance — to continue to evolve.

To those farmers who choose to reside 'outside the certification loop,' the marketplace will likely take on an increasingly unreliable complexion. The reality is that customers, whether direct (such as COOPs and processors), or indirect (such as government and the taxpaying public), will demand performance in whatever facets of agricultural production that are personal to them. Emphasizing the well-being of natural resources is good citizenship as well as good business and good community relations.
   

Farmers who can position their operation as 'certified' will be the ones who can extract maximum value from their operation. That's because they will be continually minimizing production costs through evaluation and an adaptive management cycle. And it could happen that those farmers who are not constantly evaluating their operations are going to fall further and further behind those who do.
 
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